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Wealth Management Edition

India's First CRM Built for Wealth Managers

Stop forcing your advisory workflows into a generic CRM. TrueCRM for Wealth Management speaks your language — AUM, SIP, HNI, KYC, SEBI — out of the box, on day one.

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₹2,400Cr+
AUM Managed via TrueCRM
250+
Wealth Firms Onboarded
94%
Client Retention Rate
3x
Faster KYC Renewal Process

Features Your Advisors Will Actually Use

Every feature in TrueCRM for Wealth Management was built based on real advisor workflows — not generic CRM templates.

📊

AUM Dashboard

Real-time AUM tracking across all clients, product categories, and advisors. See growth, churn, and concentration risk at a glance.

🔄

SIP & Investment Pipeline

Track every SIP, lumpsum, and SWP from lead stage to execution. Never miss a follow-up on a pending investment decision.

📋

KYC & Compliance Tracker

Automated KYC expiry alerts, FATCA status, and SEBI/AMFI compliance checklist built into every client profile.

👤

HNI Client Profiling

Rich client profiles with risk appetite, investment preferences, family details, asset allocation, and full interaction history.

📅

Portfolio Review Scheduler

Automated quarterly review reminders, agenda generation, and post-review action tracking — all linked to client profiles.

📈

Advisor Productivity MIS

Track advisor activity, AUM growth per advisor, SIP conversion rates, and client engagement scores in one leadership report.

🔔

Smart Alerts & Nudges

Automatic alerts for SIP due dates, portfolio drift, KYC renewals, client birthdays, and upcoming maturity events.

📱

Mobile App for Advisors

Full CRM access on mobile — log meetings, update client portfolios, send WhatsApp follow-ups, and check dashboards on the go.

🤝

Referral Tracking

Track client referrals end-to-end. See which clients bring you the most business and reward them accordingly.

The Complete Wealth Management Client Lifecycle

TrueCRM manages every stage of your client relationship — from first inquiry to long-term portfolio growth.

1

Lead Capture

Website forms, referrals, and events auto-captured into CRM pipeline

2

Profiling & KYC

Risk profiling, KYC documents, FATCA & regulatory onboarding

3

Investment Planning

Asset allocation, product recommendations, and proposal generation

4

Execution & Tracking

SIP setup, lumpsum investments, portfolio monitoring and alerts

5

Review & Grow

Quarterly reviews, rebalancing, upsell opportunities, and referrals

TrueCRM vs Generic CRM

See exactly what you get that Salesforce, Zoho, or HubSpot simply don't offer for wealth management.

FeatureGeneric CRM (Salesforce/Zoho)TrueCRM for Wealth
AUM tracking dashboard✗ Not available✓ Built-in
SIP / SWP pipeline stages✗ Manual workaround✓ Native workflow
KYC expiry tracking✗ Custom build required✓ Auto alerts
SEBI/AMFI compliance fields✗ Not available✓ Pre-configured
Risk profile & asset allocation✗ Manual entry✓ Structured fields
Portfolio review scheduler✗ Not available✓ Auto scheduling
Advisor productivity MIS✗ Custom reports only✓ Pre-built reports
Data stored in India✗ US/EU servers✓ India servers
Hindi language support✗ English only✓ Hindi & English

What Wealth Managers Say About TrueCRM

"We were using Salesforce and spending hours mapping 'deals' to portfolios. TrueCRM already understands AUM, SIP, and KYC. Our advisors adopted it in 2 days."
RK
Rajiv Khanna
Director, Khanna Wealth Advisors · Mumbai
"The KYC expiry tracking alone saved us from 3 compliance notices. TrueCRM is the first CRM that actually reduces our regulatory risk, not just manages contacts."
VN
Vandana Nair
Founder, NairCapital Financial · Bangalore
"Our AUM grew 28% in 6 months after switching to TrueCRM. The pipeline visibility helped our advisors focus on the right opportunities at the right time."
SR
Suresh Rajan
CEO, Apex Wealth Partners · Chennai

Ready to Run Your Wealth Practice the Right Way?

Join 250+ wealth management firms who switched from generic CRM to TrueCRM.
Book your free, personalised demo today.

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Free data migration · SEBI-aware workflows · Indian servers · 48-hour go-live